Resume

·       Developed proposals, website, public events and outreach for MassSave and SolarizeMass residential programs that resulted in over 1.3MW of new renewable power and 10% reduction in energy consumption; helped to secure public funding for municipal building energy efficiency initiatives.

·       Ensured full compliance with a business transformation initiative by coordinating internal and external communication strategies for Pentair PLC, a global industrial corporation.

·       Informed and engaged global employees for major technology clients, including Unisys, Tyco and Verisign, by developing executive speeches, video scripts and webcast presentations.

Marketing Communications:

·       Scripted product demonstrations that won awards for a software startup at a major technology conference for three consecutive years; helped drive 20% growth in attendance at a premiere customer event.

·       Wrote and produced print and email newsletters; collaborated on website design and content; integrated social media and expanded mailing lists and qualified prospect databases by over 300%.

Market Research:

·       Helped double the size of a key Fortune 100 corporate account, by providing timely insight reporting and analysis of their online customer community at Communispace.

·       Recommended online engagement strategies for parent marketing at Bright Horizons, a national day care center operator, with detailed research and reporting on social media impact and participation.

Sales and Business Development:

·       Hired, coached and supervised sales & marketing staff at a boutique communications agency (Preston Productions Inc); grew accounts at technology firms by 30% annually for five years running.

·       Managed RFP and RFI responses; created proposal strategies, processes and content; developed lead generation processes and configured Salesforce.com to improve forecast accuracy by 30%.

Technical Documentation and Compliance:

·       Educated customers by updating and improving user manuals, product literature and technical whitepapers for music software, optical test equipment, and industrial safety valves.

·       Ensured compliance with local and federal regulatory agencies (FDA, FAA) for use of laser devices in entertainment lighting and outdoor displays.

8/2005 – 8/2008: Simmons MBA Candidate, and Contract Consultant at Communispace Corporation

9/1999 – 8/2005: Vice President, Sales & Marketing, Preston Productions Inc., Marlborough MA

3/1995 – 8/1999: Director, Marketing & Communications, Preston Productions Inc., Marlborough MA