Back in 2008, when I wrote the business plan for a renewable-based electric car charging network, gasoline prices were edging towards $4./gallon and the economics looked good. The financial world, however, was in collapse, and investors were not taking a lot of risks.
In today’s NY Times I read about a similar venture . Clearly, this is not a path for the faint of heart. The business model I was thinking of was fraught with assumptions and misunderstandings – chiefly about the complexity of delivering electricity in an urban environment. Add to that the politics of renewable generation or transportation policy, and I really have to admire Hevo Power for persevering.
In the meantime, I’ve learned a lot about how US electric power systems, infrastructure and utilities work. Hmm… maybe Hevo Power needs an evangelist?